Weber Introduces New Compact Smoker, Signature Colors,
Popular Q™ Line Redesign for 2014
Palatine, Ill., November 7, 2013—Weber-Stephen Products LLC, the world’s leading manufacturer of outdoor gas and charcoal grills and grilling accessories, has tapped into a growing trend in the smoking market by adding a new compact version of their popular Smokey Mountain Cooker™ Smoker to the company’s 2014 grill line-up.
“Smoker owners are a die-hard group—and like to use their smokers frequently,” said Kim Lefko, Executive Vice President of Marketing, AMERICAS, Weber-Stephen Products LLC. “Weber’s smoking enthusiasts have been asking for a compact smoker for multiple reasons—smoking for smaller gatherings, easier portability to take to tailgate parties, picnics, or camping, and for those who want to test their hand at a whole new way to cook outdoors.”
The new 14.5” Weber Smokey Mountain Cooker Smoker features 286-square inches of cooking space, two plated steel cooking grates, a water pan and a built-in lid thermometer. Available at select retailers now. MSRP: $219.
In addition, the crimson color will also be available on the Genesis® EP-310 (MSRP: $899) and Genesis® EP-330 (MSRP $999) gas grills—Weber’s most popular line of gas grills—that feature three burners, stainless steel cooking grates, and an enclosed cabinet for storage. Other available colors are black, copper, green and another new color for Weber—smoke.
Weber is also adding crimson and copper colors to their Performer® Platinum (MSRP: $369) models that feature a 22.5” One-Touch charcoal grill set in a heavy-duty steel cart frame with a Thermoset work table and two Char-Basket™ charcoal fuel holders. The Performer Platinum grills feature an electronic Touch-N-Go™ gas ignition system to quickly and easily light the coals. (Also available in black and green.)
The stylish Q line of electric and gas portable and stand-up grills has been updated for 2014 with the addition of a versatile split cooking grate that allows grillers to remove half of the grill grate and replace it with a porcelain-enameled cast iron griddle for cooking foods like scallops or even pancakes (griddles sold separately). In addition, the fold-down side tables have been reinforced to provide a sturdier surface. The stand-up Q 3200 will now be available in natural gas in addition to liquid propane.
Tailgaters, campers and all on-the-go grillers will easily be able to transport and set up Q portable grills with Weber’s new Q Portable Cart (MSRP: $79.99). The improved design features a simple mechanism that allows users to set up the stand in a snap, and a leg-locking indicator ensures the cart is locked and ready to support the grill. When not in use, or when transporting the grill, the cart folds down with the grill attached and can simply be wheeled like a suitcase.
About Weber: Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks and mobile applications. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 60 years later, the privately-held company’s products are sold worldwide at select national home centers, specialty hardware stores, patio stores and other retail outlets. Weber has the strongest customer support program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®). Weber can also be followed on Facebook (www.facebook.com/weberbbq) and Twitter (www.twitter.com/webergrills). Visit www.weber.com for more information.
Contact: Kim Durk, Durk Rion Public Relations email@example.com; 773-844-1458