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Weber’s New Real Grilling™ Cookbook Looks at the Evolution of Grilling With a Fresh Take on Everything from Tools to Ingredients
Palatine, Ill., January, 2013—Weber’s New Real Grilling™, the sequel to Weber’s most popular cookbook ever—Weber’s Real Grilling™—will hit bookstores, retail outlets and anywhere books are sold beginning Spring 2013. Weber’s New Real Grilling follows in the footsteps of its popular predecessor—a cookbook that sold an astonishing 1 million plus copies.
Written by New York Times best-selling author Jamie Purviance, Weber’s New Real Grilling takes a look back at how the grill itself has evolved from a nifty little gadget for grilling a burger or hot dog to a beloved showpiece with features and functions designed to help backyard chefs create four-star meals.
“So much has changed in the world of grilling—from the grills we use to the wide range of accessories, like woks, pizza stones, and vegetable baskets—that allow people to use their grill for much more than a place to cook a hunk of meat,” says Purviance. “When I was first learning to grill, supermarkets in America didn’t carry ingredients like balsamic vinegar, Greek yogurt, and chipotle peppers. Nowadays supermarkets are giving grillers a lot more options, and this book shows people how to make the most of these ingredients.”
Each of the 200-plus mouthwatering recipes are designed to spark the imagination of any griller and feature a full-color photo taken by James Beard award-winning photographer Tim Turner. Special features in Weber’s New Real Grilling include Grill Skills—a spread in each chapter that provides step-by-step photographed instruction on how to do a particular technique, such as How to Grill Perfect Fish, or How to Grill Perfect Ribs.
The book’s Grilling Evolved feature takes a look at today’s tools and techniques that have elevated grilling to new culinary heights. Purviance ensures that his readers are in on the latest techniques as he covers everything from wok cooking, to smoking foods on any type of grill, to properly using a pizza stone for a perfectly crispy crust.
In addition, the book also covers such hot topics as Purviance’s Top Ten Tips for Grilling Success; the Griller’s Pantry, with photos and tips on the perfectly stocked pantry—including a breakdown of three commonly used, but often misunderstood ingredients—salt, pepper and oil. And a New Tools and Toys section features a round-up of the latest grilling gadgets to take your game to the next level.
For nostalgia lovers, Weber has dusted off a few classic recipes from days gone by—like Chicken ala Vermouth, Salmon Loaf, and Broccoli Casserole—to offer a fresh take on these old favorites, demonstrating once again how far grilling and today’s modern taste buds have evolved. Fun Recipe Remixes include Rosemary Chicken Basted with Garlic Butter, Salmon Filets with Roasted Corn and Sweet Tomato Salsa, and Quick-Grilled Broccoli with Bread Crumbs and Parmesan.
Weber’s New Real Grilling retails for $24.95 and will be available wherever books are sold,
including DIY retailers, hardware stores, mass merchants, patio stores, supermarkets and online.
For more information, go to www.weber.com.
About Weber
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. Sixty years later, the privately-held company remains the industry leader with its Weber®, Weber® Q®, and Ducane® brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®); Weber’s On The the Grill™ mobile application; and a content-rich website with grilling tips, techniques, and original Weber recipes at www.weber.com®. (The Weber Grill-Line and Weber Customer Service are closed on Christmas). Weber can also be followed on Facebook (www.facebook.com/weberbbq) and Twitter (www.twitter.com/webergrills).
About Oxmoor House
Oxmoor House is an imprint of Time Home Entertainment Inc., a Time Inc. company, and publishes books and special edition magazines for Time Inc. brands such as Southern Living, Cooking Light, Health, and Sunset. Oxmoor House publishing partners include Weight-Watchers, Gooseberry Patch, and Weber. With more than 300 back-listed titles, it is recognized as one of the leading lifestyle publishers in the country. Oxmoor House books are distributed to the trade by Hachette Book Group and are available wherever books are sold. More information is available at www.oxmoorhouse.com.
Contact: Kim Durk
Durk Rion Public Relations
