Weber’s New 2014 Grilling Accessories Include Tools for Savvy Grillers and Smoking Enthusiasts
Palatine, Ill., November 7, 2013—Up five percentage points from last year, one-half (50 percent) of American grill owners say they prefer grilling outside over cooking indoors. With more people than ever before grilling not just dinner, but breakfast and lunch on the grill, the demand for accessories that do it all has grown to an all time high.
“The grilling accessories market is a major focus for Weber,” says Kim Lefko, Executive Vice President of Marketing AMERICAS, Weber-Stephen Products LLC. “We’ve seen tremendous growth with our accessories lines, and it’s a direct result of people using their grills for so much more than a place to grill hamburgers and hot dogs.”
To accommodate grillers looking for the tools to grill a wider variety of foods, Weber announces new accessories for 2014 designed to offer grillers convenience, increased grilling space, and more versatility than ever before.
Weber Elevations™ Tiered Cooking System: To help maximize grill capacity, Weber developed the Elevations Tiered Cooking System for their top of the line Summit, Genesis and Spirit 300 series gas grills. Part of the Weber Original™ line, the Elevations system features a three-tiered, stainless steel rack that fits inside the grill. Accessories— like skewers and a vegetable basket—attach to any of the three levels and provide multiple levels of grilling space, similar to the functionality of an indoor oven with double cooking racks.
Weber Original Elevations Tiered Cooking System Grill Rack and Skewer Set (MSRP: $54.99) is the base system that features a three-tiered vertical rack as well as an eight-piece set of skewers. The system allows for grilling on the main grates, while simultaneously cooking skewers on one of the elevated racks, ultimately increasing the capacity of any of Weber’s 3-burner gas grills. Additional skewer sets sold separately.
Weber Original Elevations System Stainless Steel Vegetable Basket with Frame (MSRP: $22.99) This perforated, sturdy vegetable basket fits securely into the racks and is ideal for grilling smaller vegetables—like sliced mushrooms or onions—that may fall through the grill grates. Since the basket is elevated off the grate it helps prevent delicate vegetables from cooking to quickly.
Weber Original Elevations System Expansion Rack (MSRP: $10.99) This versatile rack provides a second grill grate ideal for holding foods such as chicken wings (up to 50) or drumsticks (up to 25) that cook perfectly when elevated off the main grilling grate. The rack provides an option for indirect cooking when using the three main burners for direct cooking.
The Weber Original Expandable Smoking Rack is designed for smoking aficionados. The rack comes in two sizes, one fits the 18.5˝ Weber Smokey Mountain Cooker Smoker (MSRP: $34.99) and one fits the 22.5” Smoker (MSRP: $44.99). Both racks feature a vertical design allowing grillers to easily smoke whole fish using the included fish hooks; or sausages, by hanging the links over the bars.
Weber Style™ Ceramic-Coated Pan Set (MSRP: $69.99) Add elegance to the grill with this stylish dual-purpose set that includes one sauté pan and one vegetable pan. The sauté pan can also be used as a cover to help lock in heat.
Weber Style Ceramic Pizza Stone (MSRP: $54.99) Made from Burgundian clay, this pizza stone distributes heat quickly and evenly. The durable finish resists fading, cracking, and chipping and the special glaze ensures a crispy crust every time. The stone can also be used for cooking breads, cookies, and pastries.
Weber Style Poultry Infusion Roaster (MSRP: $34.99): This patented roasting kit infuses moisture and flavor into turkeys, chickens, and other small birds. An integrated cup allows grillers to add juice, wine, beer or any liquid to help add moisture and flavor to foods while grilling. The non-stick ceramic coating ensures easy cleaning.
Weber Style Stainless Two-Piece Barbecue Tool Set (MSRP: $34.99): Weber’s must-have set for grillers includes a spatula and innovative new tongs that feature an easy one-hand locking mechanism, great for full hands at the grill.
Weber Style Stainless Steel Barbecue Rack (MSRP: $34.99): This dual-purpose rib rack features cross bars that can separate up to four racks of ribs, and are also removable to double as a roast holder.
Weber Style Stainless Steel Skewer Set (MSRP: $22.99/four to a set):These unique skewers feature a special tool that helps grillers easily slide food from hot skewers, and also holds skewers together for storage.
Weber Original Bear Claw Shredders (MSRP: $17.99): Stainless steel bear claws provide stability and strength to pick up and transport large pieces of meat from the grill to the table. The pointed tines help grillers easily carve and shred meats.
*Source: The 25th annual Weber GrillWatch™ Survey.
Contact: Kim Durk, Durk Rion Public Relations firstname.lastname@example.org; 773-844-1458